TikTok x AppsFlyer CN Webinar
21 
Jun
 - 
22 
Jun
Time: 
10:30AM
 - 
3:00PM 
BST

Do you have a question about the event?

Answers to frequently asked questions should be typed here. Your guests will be thrilled to read a response to this frequently asked question.

12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

Do you have a question about the event?

Answers to frequently asked questions should be typed here. Your guests will be thrilled to read a response to this frequently asked question.

Register now
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Register now
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直击 SKAN 4.0: TikTok 营销政策与 AppsFlyer 归因配置指南

Date: 
Wednesday 
21 
September
Time: 
10:30AM
 - 
12:15PM 
BST

时间: 3:00 PM (GMT+8)

日期:2024年8月27日

 

参加我们的网络研讨会,深入了解移动营销分析的最新进展,重点关注 SKAN 4.0。了解在移动营销活动中充分发挥 TikTok 潜力的策略,以及从 SKAN 3.0 到 4.0 平稳过渡的最佳实践。


此外,您还将亲身体验 AppsFlyer 提供的成功设置 SKAN 4.0 的全面教程。千万不要错过这个独一无二的机会,在不断变化的移动营销环境中保持领先地位。

在下方注册

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日期

2024年8月27日, 

3:00 PM (GMT +08)

与会者

TikTok 和 AppsFlyer 广告客户

TikTok x AppsFlyer CN Webinar
Date: 
Tuesday 
21 
June
Time: 
10:30AM
 - 
12:15PM 
BST
Date: 
21 
Jun
 - 
22 
Jun
Time: 
10:30AM
 - 
12:15PM 
BST

 

参加我们的网络研讨会,深入了解移动营销分析的最新进展,重点关注 SKAN 4.0。了解在移动营销活动中充分发挥 TikTok 潜力的策略,以及从 SKAN 3.0 到 4.0 平稳过渡的最佳实践。


此外,您还将亲身体验 AppsFlyer 提供的成功设置 SKAN 4.0 的全面教程。千万不要错过这个独一无二的机会,在不断变化的移动营销环境中保持领先地位。

Register now
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WHEN?

WHERE?

FOR WHO? 

14 November 2023

10:00 AM CST

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TikTok for Business app-based advertisers in NA & LATAM

发言人

About the event

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议程

来自 TIKTOK

SKAN 4.0 的新功能

 


模式策略建议



细粒度 + 粗粒度转换值概览



使用 TikTok 的关键过渡步骤

 

 

期望与最佳实践:从 3.0 到 4.0

来自 APPSFLYER

SKAN 归因原理介绍


SKAN 4.0 相比 SKAN 3.0 做了哪些升级?


如何通过 Conversion Studio

配置 SKAN 4.0 衡量方案

观看录音

最热门问题

当收入是一个范围值时,广告商如何计算 ROAS?

您可以取该范围的平均值来计算 ROAS,这就是为什么您不应该使用过宽的范围来尽可能精确地计算收入的原因。

为什么每个粗略值只映射一个事件就能最大限度地提高数据准确性?

当我们收到课程值时,您只会收到 "低、中或高",因此,如果您将多个事件映射到每个粗略值,您就无法知道哪个事件是真正触发的。因此,最好的做法是保持简单,并与最重要的关键绩效指标保持一致。

我们现在运行的是 SKAN 3.0,它会自动切换到 SKAN 4.0 吗?

一旦过渡到 SKAN 4.0,SKAN 3.0 事件在 SKAN 4.0 中将变成细粒度事件

在 Postback 2 和 Postback 3 中放置不同的事件有什么好处?

这取决于您的用户旅程。有些应用程序希望在两个不同的时间段有不同的用户活动,而有些用户活动从第 3 天起就看起来是一样的。如果您的应用程序属于后者,那么将它们设置为相同或相似是合理的。

Book your space

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FAQs

How do I access the event?

When you complete registration, we will verify and confirm your spot. Once this has been completed, you will receive a confirmation email. This will include a calendar invite to add to your schedule. You will receive a follow up email both the day before and the morning of the event with a link to access the live stream.

I tried to register, but it didn't go through. Can I still attend?

If you tried to register but were unable to for technical reasons, please make sure that the email address you are using is your work email. If you are still experiencing issues, please contact TikTok Events at euevents@tiktok.com

What language will the event be delivered in?

Please see the agenda for full confirmation of each session's language. Our main stage sessions will be delivered in English, with vertical-insight sessions on the local language stages delivered in English, French, German, Italian and Spanish.

Will this event be recorded?

Yes, the event will be recorded and shared afterwards with our RSVP lists for on-demand access.

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还有问题?

请通过 marketingpartners@tiktok.com 与我们联系

 TikTok Marketing Partners Program  |   TikTok

Still have questions?

Contact us at euevents@tiktok.com

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